Avon True Color Bold Lipstick... Pigment loading technology packs more pigment into every stick, providing a full coverage bold lipstick with 50% more pigment. 

BENEFITS
• True Color Technology for vibrant true color
• Satin finish
• 50% more impact vs. Avon's traditional lipstick
• Even coverage for instant, bold color
• Full color in one application that lasts for hours

TO USE
• Can be dabbed on and blended for a softer pop of color
• Apply directly for a bold statement

AVON TRUE COLOR means the color your buy is the color you apply. Now all your favorite lipsticks, glosses, eyeshadows and nail enamel have Avon's acclaimed TRUE COLOR technology, designed to give you the natural flawless look you want... nothing less. Rich pigments are blended into our high-quality formulas for guaranteed color that stays true all day.

FUSS-FREE, FAIL-FREE MAKEUP THAT LOOKS AND PERFORMS THE WAY YOU EXPECT IT TO. THAT'S THE AVON TRUE COLOR PROMISE.